Abu Dhabi-based Ethmar International Holding (EIH) and Guggenheim Brothers Media (GB Media) are partnering on a multi-million-dollar investment fund focused on the digital creator economy. Headquartered in Abu Dhabi, the fund will back creative companies specializing in content creation, creator tools, digital IP, entertainment technology and fan engagement platforms. The EIH-GB Media partnership aims to jumpstart the growth of early-stage creative firms by providing capital and strategic guidance.

Why This Matters

The initiative builds on a strong foundation of UAE-US collaboration in the entertainment sector. Abu Dhabi has already partnered with major US studios and served as a filming location for blockbusters like Dune, Star Wars: The Force Awakens, and Mission: Impossible – Fallout. As Abu Dhabi continues to grow as a global hub for entertainment and digital content, the new investment platform further strengthens connections between UAE and US creative industries.

“We are thrilled to partner with Ethmar International Holding to advance our shared mission of supporting the early-stage creative companies shaping the future of culture from Abu Dhabi to the world.” – Dillon Lawson‑Johnston and Criswell Fiordalis, the fund’s leaders

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